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LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management and networked and server-based systems for the global gaming industry, announced today that Marco Herrera has assumed additional responsibilities directing the Company’s global sales and support operations.

Herrera has been named Vice President and Managing Director of Bally Europe, Middle East, and Africa to oversee games and systems sales, service, and support. He is relocating to Bally’s European headquarters in Amsterdam, The Netherlands.

Since 2006, Herrera has served as Vice President and Managing Director of Bally Technologies’ MCC casino and slot-management system division in Nice, France. Prior to joining Bally, Herrera served as Chief Technology Officer and Executive Vice President of ztradingindustries, a software and services provider in the pre-owned goods market. Earlier, he served as Chief Information Officer, Chief Technology Officer, and Vice President of SuperPawn, the premier pawnshop company in the western United States.

“I’m confident that Marco will do an outstanding job in his new assignment,” said Gavin Isaacs, Bally’s Chief Operating Officer. “He is highly respected within Bally, and indeed throughout the gaming industry.”

Bally also announced the appointment of David Barrie as Director of Game Sales. Barrie will manage the regional sales force and oversee all gaming equipment sales and operations throughout Europe and northern Africa. Barrie, who will be based in Bally’s European headquarters as well, will help lead Bally’s expansion in both western and eastern Europe, focusing on increasing product penetration while further establishing Bally’s presence and leadership in this important gaming market.

Most recently, Barrie served as Director of Russia for Aristocrat Technologies. While at Aristocrat, he consistently outperformed targets by three-digit percentages and generated business opportunities in new territories within the Europe, Middle East, and Africa region.

Continuing its commitment to growing the business internationally, Bally also named Shellie Meagher Director of Systems Sales. Meagher will be responsible for system sales within the European and North African regions, based out of Bally’s Amsterdam office.

Prior to joining Bally, Meagher was Director, Enterprise Accounts for RightNow Technologies, Inc., a provider of on-demand customer experience software solutions for consumer-centric organizations. She was responsible for sales and account management of a number of that company’s Fortune 500 accounts, including Toyota, Sony, Cisco Systems, EA, Time Warner, and others. Before that, she was a project manager for Video Lottery Consultants (VLC), a gaming technology company, and was a plant engineer at the Hanford nuclear power plant in Washington State.

“We are pleased to welcome David and Shellie to Bally’s growing global sales team,” Herrera said. “Their solid and successful track record in sales, combined with their extensive experience within the gaming industry, makes them great assets for Bally and for our customers.”

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About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems Company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements.Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

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– BALLY TECHNOLOGIES, INC. –

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